In the United States, Maxim is an industry leader, reporting a circulation of 2.5 million readers which they claim is enough to outsell leading competitors GQ, Esquire, and Details combined. The magazine is now using the brand name to market a myriad of other magazines and projects.
Maxim was protested by the gender issues department of Thunder Bay, Ontario's Lakehead University during an on-campus "Maxim Coors Light Girl Search".[2]
In 2002, the popular German football club FC St. Pauli removed Maxim magazine advertisements from the team's stadium in response to fan protests over the alleged sexist depictions of women in the ads [3].
In 2003, after receiving phone and email complaints from a "well-organized writing campaign"[4], Maxim issued an apology for a cartoon[5] depicting Mahatma Gandhi being beaten, kicked and bloodied. The apology did use the word "sorry" but was more of a defense than an apology, discussing that they had chosen Gandhi not because he was Indian or "of color", but because picking him as a target of aggression was ironic and akin to picking Ted Kennedy to be your designated driver.[6]
Maxim was criticized by Sports Illustrated model Veronica Vařeková for using her photo, without permission, on a cover. "I’m sure many men will say, ‘what is she talking about,’ but I don’t like (Maxim), personally,” Varekova said, "I don’t want to trash it, but I don’t want to be a part of it either."[7] Maxim maintains they obtained rights to the photograph.[8]
In January 2006, Southern Indian actress Kushboo Sundar filed a complaint with local police against the magazine for using and doctoring her image without her permission in the Indian edition of the magazine. Her picture was used as part of a running "Women You Will Never See in Maxim" series featuring doctored photos of prominent celebrities.[9]
In June 2007, Maxim began photoshoots of female Israeli models who serve in the Israeli army. The campaign drew an angry reaction from lawmaker Colette Avital, a former diplomat who served as Israel's consul-general in New York in the 1990s.[10]
In February 2008, Maxim was critcized by the rock band The Black Crowes for a review of their upcoming CD, Warpaint, with the band claiming that the magazine reviewed the album without hearing it.[11] According to Black Crowes manager Pete Angelus, the magazine stated in an email that "Of course, we always prefer to [sic] hearing music, but sometimes there are big albums that we don’t want to ignore that aren’t available to hear, which is what happened with the Crowes. It’s either an educated guess preview or no coverage at all, so in this case we chose the former." The magazine's editorial director James Kaminsky later apologized, stating "It is Maxim's editorial policy to assign star ratings only to those albums that have been heard in their entirety. Unfortunately, that policy was not followed in the March 2008 issue of our magazine and we apologize to our readers."[12]Facing more criticism over rating albums without listening to them, Maxim magazine maintains it was previewing CDs in its March 2008 issue, not reviewing them, and the mistake was to include star ratings.
Mens NCAA Basketball Tournament odds
As of February 9, MySportsbook.com has released its coveted 2007 Mens NCAA Basketball Tournament betting odds. “March Madness betting ” only a month away, the top ranked Florida Gators are favorite at 7-2 to win it all. The defending champs have not disappointed at all this season and currently have a 22-2 record and are undefeated (9-0) in SEC play. The Gators’ thrive off of their extremely balanced, experienced and versatile attack. All five starters started in last seasons National Championship game. What is most impressive with this group is their balance; the five starters all average between 10.7 and 13.6 PPG. The Gators have been on an absolute roll having won 15 straight by an average of 16.4 PPG.
Right behind the Gators are the 5th ranked UNC Tar Heels at 9-2. The Heels (21-3, 7-2) are absolutely loaded with top notch talent and are as deep as any team in the country. A concern for the Tar Heels might be inexperience. Of their top four scorers/ minute earners, three are freshmen and the other is a sophomore. The rest of the regular season, the Tar Heels play only one team that is currently ranked (Duke). Their remaining opponents do combine for an impressive 107-58 record though.
Other teams that the MySportsbook.com members seem to believe will win it all include the west coasts’ top team #2 UCLA (6-1), #3 OSU behind man-child Greg Oden (8-1), and #4 Wisconsin (10-1) behind their defense which has given up 70+ points only three times all season.
Below is a list of some of the favorites to win the 2007 Men’s NCAA Basketball Championship lines. For the full list of teams and March Madness odds be sure to log onto MySportsbook.com. If you want to use your credit card to bet on college hoops or any other event, MySportsbook.com has the highest credit card acceptance rate in the industry.
Arizona 20-1
Butler 20-1
Duke 30-1
Florida 7-2
Georgetown 30-1
Indiana 35-1
Kansas 15-1
Marquette 25-1
Maryland 40-1
Memphis 50-1
Nevada 50-1
UNC 9-2
OSU 8-1
Oregon 30-1
Pittsburgh 15-1
Texas 30-1
Texas A&M 18-1
UCLA 6-1
Wisconsin 10-1
To visit this online sportsbook got to MySportsbook.com for all your Sportsbook betting needs.
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