In the United States, Maxim is an industry leader, reporting a circulation of 2.5 million readers which they claim is enough to outsell leading competitors GQ, Esquire, and Details combined. The magazine is now using the brand name to market a myriad of other magazines and projects.
Maxim was protested by the gender issues department of Thunder Bay, Ontario's Lakehead University during an on-campus "Maxim Coors Light Girl Search".[2]
In 2002, the popular German football club FC St. Pauli removed Maxim magazine advertisements from the team's stadium in response to fan protests over the alleged sexist depictions of women in the ads [3].
In 2003, after receiving phone and email complaints from a "well-organized writing campaign"[4], Maxim issued an apology for a cartoon[5] depicting Mahatma Gandhi being beaten, kicked and bloodied. The apology did use the word "sorry" but was more of a defense than an apology, discussing that they had chosen Gandhi not because he was Indian or "of color", but because picking him as a target of aggression was ironic and akin to picking Ted Kennedy to be your designated driver.[6]
Maxim was criticized by Sports Illustrated model Veronica Vařeková for using her photo, without permission, on a cover. "I’m sure many men will say, ‘what is she talking about,’ but I don’t like (Maxim), personally,” Varekova said, "I don’t want to trash it, but I don’t want to be a part of it either."[7] Maxim maintains they obtained rights to the photograph.[8]
In January 2006, Southern Indian actress Kushboo Sundar filed a complaint with local police against the magazine for using and doctoring her image without her permission in the Indian edition of the magazine. Her picture was used as part of a running "Women You Will Never See in Maxim" series featuring doctored photos of prominent celebrities.[9]
In June 2007, Maxim began photoshoots of female Israeli models who serve in the Israeli army. The campaign drew an angry reaction from lawmaker Colette Avital, a former diplomat who served as Israel's consul-general in New York in the 1990s.[10]
In February 2008, Maxim was critcized by the rock band The Black Crowes for a review of their upcoming CD, Warpaint, with the band claiming that the magazine reviewed the album without hearing it.[11] According to Black Crowes manager Pete Angelus, the magazine stated in an email that "Of course, we always prefer to [sic] hearing music, but sometimes there are big albums that we don’t want to ignore that aren’t available to hear, which is what happened with the Crowes. It’s either an educated guess preview or no coverage at all, so in this case we chose the former." The magazine's editorial director James Kaminsky later apologized, stating "It is Maxim's editorial policy to assign star ratings only to those albums that have been heard in their entirety. Unfortunately, that policy was not followed in the March 2008 issue of our magazine and we apologize to our readers."[12]Facing more criticism over rating albums without listening to them, Maxim magazine maintains it was previewing CDs in its March 2008 issue, not reviewing them, and the mistake was to include star ratings.
Two playoff teams from 2007 take center stage on the NFL Network Sunday night in a Week 2 NFL betting match-up when the (0-1) New England Patriots betting head south to Florida for a contest with the (1-0) Tampa Bay Buccaneers.
New England HC Bill Belichick couldn’t care less about the way his team plays in the preseason. With a chance to tie last week’s game with the Baltimore Ravens betting, He elected to go for the two-point conversion and outright victory. The conversion failed, and the Pats ended up falling to the Ravens by a 16-15 final count.
New England rolled off twelve unanswered points to give it a chance at securing the victory, but it never threatened to cover the 3.5-point spread. NFL bettors saw this one coming, as they bet the Ravens down from +6 to +3.5 as the week progressed. QB Tom Brady didn’t take part in the Patriots first preseason clash, but could see action this weekend.
His three replacements all put up embarrassing numbers. They went a combined 17 for 33, and threw three interceptions and no touchdowns. The New England defense was encouraging, as they held the Ravens to 2/12 third down conversions and surrendered just ten first downs. That ‘D’ should be bolstered with the addition of former Bucs and Denver Broncos betting safety John Lynch, who could make his Patriots debut on Sunday against his former mates.
HC Jon Gruden had to be impressed with the way his Bucs played on both sides of the ball in their dominating 17-6 victory over the Miami Dolphins in Week 1’s NFL pre-season betting action. Bucs bettors were quite happy with the effort, as they made a mockery of the fact that they were underdogs in the game.
The logjam at the quarterback position didn’t get any easier to separate for Gruden, as all four of his QBs had positive experiences in the first exhibition of 2008. The four combined to complete 28 of their 40 passes for 204 yards and a touchdown, and that was without starting QB Jeff Garcia in the lineup.
RB Michael Bennett had 19 carries and four receptions, totaling 90 yards and a touchdown. Expect to see more of Bennett, Kenneth Darby, and Earnest Graham, as they all compete for playing time with Warrick Dunn in the backfield this season. Defensively, the Bucs recorded four sacks and held the Fins offense in check all day.
First round draft pick Aqib Talib was impressive in the secondary, recording a tackle and two pass defenses in his debut. Don’t be surprised to see Talib in the starting lineup opposite Ronde Barber for the Bucs in ’08.
The betting trends suggest that NFL bettors should be backing the Bucs in this intra-conference exhibition.
These two teams hooked up last year in Tampa Bay, with the Bucs winning that game 13-10. The Buccaneers have only lost one preseason game at home dating back to the beginning of the ’05 preseason. The Patriots have had a mixed bag of results in their recent exhibitions. They have gone 2-2 ATS and SU each of the last three years.
New England currently sits as modest 1-point favorites in this preseason showdown with the ‘total’ now sitting at 34.5.
You can find these lines and all of the NFL betting lines , so be sure to login and get your wagers down before kickoff!
Note: Monday night game will be picked Monday. Lines used are from football betting lines .
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