In the United States, Maxim is an industry leader, reporting a circulation of 2.5 million readers which they claim is enough to outsell leading competitors GQ, Esquire, and Details combined. The magazine is now using the brand name to market a myriad of other magazines and projects.
Maxim was protested by the gender issues department of Thunder Bay, Ontario's Lakehead University during an on-campus "Maxim Coors Light Girl Search".[2]
In 2002, the popular German football club FC St. Pauli removed Maxim magazine advertisements from the team's stadium in response to fan protests over the alleged sexist depictions of women in the ads [3].
In 2003, after receiving phone and email complaints from a "well-organized writing campaign"[4], Maxim issued an apology for a cartoon[5] depicting Mahatma Gandhi being beaten, kicked and bloodied. The apology did use the word "sorry" but was more of a defense than an apology, discussing that they had chosen Gandhi not because he was Indian or "of color", but because picking him as a target of aggression was ironic and akin to picking Ted Kennedy to be your designated driver.[6]
Maxim was criticized by Sports Illustrated model Veronica Vařeková for using her photo, without permission, on a cover. "I’m sure many men will say, ‘what is she talking about,’ but I don’t like (Maxim), personally,” Varekova said, "I don’t want to trash it, but I don’t want to be a part of it either."[7] Maxim maintains they obtained rights to the photograph.[8]
In January 2006, Southern Indian actress Kushboo Sundar filed a complaint with local police against the magazine for using and doctoring her image without her permission in the Indian edition of the magazine. Her picture was used as part of a running "Women You Will Never See in Maxim" series featuring doctored photos of prominent celebrities.[9]
In June 2007, Maxim began photoshoots of female Israeli models who serve in the Israeli army. The campaign drew an angry reaction from lawmaker Colette Avital, a former diplomat who served as Israel's consul-general in New York in the 1990s.[10]
In February 2008, Maxim was critcized by the rock band The Black Crowes for a review of their upcoming CD, Warpaint, with the band claiming that the magazine reviewed the album without hearing it.[11] According to Black Crowes manager Pete Angelus, the magazine stated in an email that "Of course, we always prefer to [sic] hearing music, but sometimes there are big albums that we don’t want to ignore that aren’t available to hear, which is what happened with the Crowes. It’s either an educated guess preview or no coverage at all, so in this case we chose the former." The magazine's editorial director James Kaminsky later apologized, stating "It is Maxim's editorial policy to assign star ratings only to those albums that have been heard in their entirety. Unfortunately, that policy was not followed in the March 2008 issue of our magazine and we apologize to our readers."[12]Facing more criticism over rating albums without listening to them, Maxim magazine maintains it was previewing CDs in its March 2008 issue, not reviewing them, and the mistake was to include star ratings.
2007 Academy Award Betting : Oscars odds
The 79th Annual Academy Awards odds , which will air February 25th, is sparking an interest throughout the nation with the announcement of its nominees. As the public chooses their favorites, sportsbooks are creating odds for one of the biggest entertainment betting nights of the year.
Whether its at a “Oscar Party” or in an on line sportsbook, entertainment gambling on award shows represent a huge increase in betting. As the public speculation mounts, MySportsbook.com, the largest and most respected sportsbook on the web, posted odds on who is going home with a “Golden Best Friend.”
“ We see a majority of our entertainment wagers come from the Academy Awards,” said MySportsbook.com spokesperson, Tim Dalton. “This is a competition that applies to everyone. These are the people that entertain us on a daily basis and you want to see them win.”
MySportsbook.com posted the following odds for Academy Awards:
Odds to win the Achievement in Directing:
Alejandro González Iñárritu "Babel": 8/1
Martin Scorsese "The Departed": 2/17
Clint Eastwood "Letters From Iwo Jima: 4/1
Stephen Frears "The Queen": 12/1
Paul Greengrass "United 93": 15/1
Performance by an Actor in a Leading Role:
Leonardo DiCaprio in "Blood Diamond": 11/1
Ryan Gosling in "Half Nelson": 20/1
Peter O’Toole in "Venus": 16/5
Will Smith in "The Pursuit of Happyness": 16/1
Forest Whitaker in "The Last King of Scotland": 1/11
Performance by an Actress in a Leading Role:
Penélope Cruz in "Volver": 18/1
Judi Dench in "Notes on a Scandal": 15/1
Helen Mirren in "The Queen": 1/50
Meryl Streep in "The Devil Wears Prada": 10/1
Kate Winslet in "Little Children": 20/1
Best Animated Feature Film:
"Cars": 1/3
"Happy Feet": 2/1
"Monster House": 20/1
Best Foreign-Language Film of the Year:
"Water" – Canada: 22/1
"The Lives of Others" – Germany: 7/2
"After the Wedding" - Denmark: 24/1
"Days of Glory (Indigenes)" – Algeria: 23/1
"Pan's Labyrinth" - Mexico: 1/10
Odds to win the Best Live-Action Short Film:
"Binta and the Great Idea (Binta Y La Gran Idea)": 6/5
"Eramos Pocos (One Too Many)": 7/2
"Helmer & Son": 5/2
"The Saviour": 6/1
"West Bank Story": 7/2
Odds to win the Best Original Screenplay:
"Babel": 7/4
"Letters From Iwo Jima": 3/1
"Little Miss Sunshine": 21/20
"Pan's Labyrinth": 11/4
"The Queen": 5/4
Best Motion Picture of the Year:
"Babel": 11/4
"The Departed": 1/2
"Letters from Iwo Jima": 15/2
"Little Miss Sunshine": 17/10
"The Queen": 20/1
Performance by an Actor in a Supporting Role:
Alan Arkin in "Little Miss Sunshine": 11/10
Jackie Earle Haley in "Little Children": 10/1
Djimon Hounsou in "Blood Diamond": 9/1
Eddie Murphy in "Dreamgirls": 2/5
Mark Wahlberg in "The Departed": 5/1
Performance by an Actress in a Supporting Role:
Adriana Barraza in "Babel": 14/1
Cate Blanchett in "Notes on a Scandal": 11/1
Abigail Breslin in "Little Miss Sunshine": 2/1
Jennifer Hudson in "Dreamgirls": 1/8
Rinko Kikuchi in "Babel": 11/1
Film To Win Most Oscars:
Dreamgirls: 2/3
Pans Labyrinth: 6/5
The Departed: 6/1
The Queen: 11/1
Babel: 15/1
Pirates of the Caribbean: Dead Man's Chest: 11/1
Little Miss Sunshine: 15/1
Additional sports and entertainment odds can be found at: www.MySportsbook.com
To visit this online sportsbook got to MySportsbook.com - this sportsbook accepts credit cards.
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